This policy explains what personal data we collect when you visit top1marketing.co.uk (the “Website”), contact us, book a call or use our Social Media Reels and WA Scheduler services, why we collect it, who we share it with and the rights you have. We process personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
Top1Marketing is a trading name of PSC Marketing Ltd, a company registered in England and Wales under company number 11296786, with its registered office at 282 Telfer Road, Coventry, England, CV6 3DR.
PSC Marketing Ltd is the controller of the personal data described in this policy. Our registration with the Information Commissioner’s Office (ICO) is in progress, and we will publish our registration number here once it has been issued.
For any question about this policy or your personal data, email hello@top1marketing.co.uk or write to us at the address above. We are not required to appoint a Data Protection Officer, and our director handles data protection matters directly.
This policy covers personal data we decide how to use: data about visitors to the Website, people who contact us or book a call, our customers and their staff, and people who receive our emails.
If you received a message sent through WA Scheduler: the business that sent it is the controller of your data, and we only process it on that business’s behalf, as its processor. Please read that business’s privacy policy and contact it directly about your data or to stop receiving its messages. If you contact us instead, we will pass your request on to the right business.
Our free resources are delivered through pascaandreea.com, which is also operated by PSC Marketing Ltd and has its own privacy policy describing the sign-up forms and email tools used there.
Please avoid sending us sensitive information (such as health details) unless it is genuinely needed for your Reels, and make sure anyone else who appears in your footage knows you are sharing it with us.
We may receive basic details about you from a booking or payment provider when you use their service to deal with us, or from a colleague who refers you to us.
We only use personal data where the law allows. The table below shows what we use it for and the lawful basis we rely on under Article 6 of the UK GDPR.
| Purpose | Data used | Lawful basis |
|---|---|---|
| Replying to enquiries, booking and holding free calls and demos | Contact, enquiry and booking details | Taking steps at your request before entering a contract; our legitimate interest in responding to people interested in our services |
| Providing Social Media Reels: writing scripts, editing footage and delivering Reels | Business information, footage, contact details | Performance of our contract with you (or with your business) |
| Setting up and running your WA Scheduler dashboard, and providing support | Account data, communications | Performance of our contract |
| Taking payments, invoicing and keeping accounting records | Customer and billing details | Performance of our contract; compliance with our legal obligations (tax and company law) |
| Sending service messages, such as delivery notices, renewal reminders and changes to our terms | Contact details | Performance of our contract; legal obligation where notice is required |
| Sending marketing emails about our services and free resources | Name, email address, email engagement | Your consent, or, for existing customers, our legitimate interest under the PECR “soft opt-in” (see section 5) |
| Showing your Reels, name or results in our portfolio or case studies | Edited Reels, name, business name, results | Your consent, which you can withdraw at any time |
| Keeping the Website secure and working, and preventing fraud and misuse | Technical and usage data | Our legitimate interest in running a safe and reliable website and service |
| Understanding how the Website is used and measuring our advertising | Technical and usage data from optional cookies | Your consent |
| Establishing, exercising or defending legal claims, and responding to lawful requests from authorities | Any relevant data | Our legitimate interest in protecting our business; legal obligation |
Where we rely on legitimate interests, we have weighed our interests against your rights and expectations. You can ask us for more details of that assessment at any time.
If you do not give us the information we need to provide a service, we may be unable to provide it. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
We will only send you marketing emails if you have opted in (for example, when you request a free resource) or if you are an existing or recent customer and we are telling you about similar services of ours, in which case you were given the chance to opt out when we collected your details. Every marketing email includes an unsubscribe link, and you can also ask us to stop at any time by emailing hello@top1marketing.co.uk. Unsubscribing from marketing will leave service messages about your account or orders unaffected.
We will only contact you on WhatsApp for marketing purposes if you have given us your number and agreed to hear from us there.
Cookies are small files stored on your device when you visit a website. We use strictly necessary cookies to make the Website work and keep it secure; these do not need your consent. We only set analytics or marketing cookies if you agree to them through our cookie banner, and you can change your choice at any time on our Cookie settings page or through your browser settings.
| Service | Type | Purpose |
|---|---|---|
| WordPress and our cookie banner | Strictly necessary | Running the Website, remembering your cookie choices |
| Cloudflare | Strictly necessary | Security, protection against bots and fast page delivery |
| Google Analytics | Analytics (consent) | Understanding how visitors use the Website |
| Meta Pixel | Marketing (consent) | Measuring and improving our Facebook and Instagram adverts |
The Website also loads fonts from Google Fonts, which means your browser connects to Google’s servers and shares your IP address with Google to download the font files.
We do not sell your personal data. We share it only where necessary, with:
An up-to-date list of our service providers is available on request.
Some of our service providers are based, or store data, outside the UK, for example in the European Economic Area, the United States or India. When personal data is transferred outside the UK, we make sure it is protected by one of the safeguards the law requires, such as:
You can ask us for more information about the safeguards used for a particular transfer.
We keep personal data only for as long as we need it for the purposes described above, after which we delete or anonymise it.
| Data | How long we keep it |
|---|---|
| Enquiries and booking details where you did not become a customer | 12 months after our last contact |
| Contracts, invoices and payment records | 6 years after the end of the financial year they relate to, as required by UK tax and company law |
| Raw footage and project files for Social Media Reels | For the length of your subscription, then deleted within 90 days unless you ask us to keep them longer |
| Copies of delivered Reels | For the length of your subscription and 90 days afterwards, or longer if you have agreed to portfolio use |
| WA Scheduler account data, messages and contact lists | For as long as your account is active, then deleted within 30 days of closure, with backups overwritten within a further 30 days |
| Support emails and messages | For the length of our relationship and up to 2 years afterwards |
| Marketing email list | Until you unsubscribe; we then keep your email address on a suppression list so that we do not email you again |
| Analytics and cookie data | As set out in our cookie banner, and for Google Analytics no longer than 14 months |
We may keep data for longer where we need it for a legal claim or the law requires it.
We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including encrypted connections (HTTPS), access controls, strong passwords with two-factor authentication on our key accounts, and limiting access to people who need it for their work. Data sent over the internet can never be guaranteed to be completely secure, but if we become aware of a breach that is likely to put your rights at risk, we will tell you and the ICO where the law requires.
Under UK data protection law, you have the right to:
To exercise any of these rights, email hello@top1marketing.co.uk. There is normally no charge. We may ask you to confirm your identity before acting on your request. We will respond within one month, which we can extend by up to two further months for complex or numerous requests, in which case we will tell you why within the first month.
We would appreciate the chance to deal with your concerns first, so please contact us at hello@top1marketing.co.uk. You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint
Because we offer our services to people and businesses in the European Union, including Romania, the EU General Data Protection Regulation may also apply to how we process your data. You have the same rights described in section 11 under the EU GDPR. If you are in the EU, you can contact Andreea-Simona Pasca, on behalf of PSC Marketing Ltd, at 282 Telfer Road, Coventry, CV6 3DR, United Kingdom, or by email at hello@top1marketing.co.uk. You may also complain to the data protection authority in the EU country where you live or work; in Romania, this is the Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP), dataprotection.ro.
Our Website and services are intended for adults running a business and are not directed at anyone under 18. We do not knowingly collect personal data from children. If you believe a child has given us their data, please contact us and we will delete it.
We may update this policy from time to time, for example if we start using a new service provider or the law changes. The latest version will always be on this page with the date it was last updated. If we make significant changes that affect customers, we will also tell you by email.